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Trail Sponsorship

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The Trail

The Trail Conservancy has several sponsorship opportunities throughout the year. Companies, individuals, businesses, and foundations can sponsor an event, programming, ecological restoration, or capital projects. Trail Sponsorships help to support, protect, enhance, and connect the Ann and Roy Butler Hike-and-Bike Trail at Lady Bird Lake for the benefit of all.

For questions about sponsorship opportunities, please contact

Event Sponsorship Opportunities

Earth Day Jubilee
April 20, 2024

In its second year, Earth Day Jubilee will celebrate the environmental and ecological impact of the Butler Trail as a natural resource to Austin. The event will feature workshops by community partners, resources, unique earth-friendly vendors, food and beverage, and family-friendly entertainment. 

Maudie's Moonlight Margarita Run
June 5, 2024

The 21st Annual Maudie’s Moonlight Margarita Run combines Austin’s favorite things – running and margaritas! The annual fun-run-raiser combines TTC’s profile of active living and having fun. Participants can run, walk, or skip through the 5K race, ending in a celebration with Maudie’s Tex-Mex eats and drinks at the finish line.

Twilight on the Trail
October 27, 2024

The Trail Conservancy’s biggest fundraising event of the year, Twilight on the Trail, is our easygoing take on the traditional gala. The event highlights everything you love about the Butler Trail alongside food and beverage, live and silent auctions, entertainment, and more – all while overlooking the beauty of the Trail itself. Guests celebrate their love of the Trail with a twist on traditional gala attire – “cocktail on top, Trail on bottom.”

State of the Trail
Winter TBD

Each year, The Trail Conservancy hosts the annual State of the Trail breakfast celebrating the year’s accomplishments and giving a sneak peek into the projects and programs on the horizon for the coming year. State of the Trail is an invitation-only event for TTC’s donors, members, partners, and community stakeholders.

Programming Sponsorship Opportunities

Music on the Trail
Weekly - Saturdays

Our Music on the Trail series brings Austin’s most beloved musicians and artists to the Trail for pop-up concerts each Saturday morning. The series features two musicians each weekend (with breaks in both summer and winter due to extreme weather). This program is currently presented by H-E-B, with secondary sponsorship opportunities available.

Monthly - Saturday

Our free monthly wellness classes feature all ability group workout activities ranging from boot camps, yoga practice, group walks, and more to serve Trail users better. As a sponsor, your company will be included in all promotional messaging, marketing materials, on-site signage, and more at each pop-up event.

EXPLORE Scavenger Hunt

Our Scavenger Hunts are directed toward children and families, encouraging outdoor activity. Participants utilize printable and virtual materials to explore the Butler Trail looking for QR code markers. Prizes are awarded to those completing the hunts. Your name and logo would be included on the printable maps, scavenger hunt landing website pages, marketing materials, and messaging.

Holidays on the Trail

Expanding on our popular Santa on the Trail, The Trail Conservancy will add holiday programming throughout the year with holiday-themed popups at multiple Trail locations. Programming could consist of Santa on the Trail, Trick-or-Treating, and Egg Hunts, to name a few. Popups will include opportunities for people of all ages and abilities to get in the holiday spirit with photo opportunities, music, and activities. As a holiday programming partner, your company will be included in all promotional messaging, marketing materials, on-site signage, and more at each pop-up in the series.

Project Sponsorship Opportunities

Rainey Street Trailhead

The Rainey Street Trailhead will connect downtown’s growing entertainment district and neighborhood to Lady Bird Lake. The project includes a new seating area, nature play area, neighborhood lawn, a floating dock for water access and native restoration plantings. 

Festival Beach Shoreline Restoration

Festival Beach is our largest capital project focused on restoring ecological function and fixing a large-scale erosion issue. Shoreline restoration, bioswales,  and retention gardens built in this area will enhance shoreline resiliency and tree health in the area. 

Holly Project

Just east of Festival Beach, is the recently completed trail at Holly Shores. This year, we will resume detailed design and site permitting to add a fishing pier, additional seating, and restore native plantings in the area. 

Our Sponsors

Thanks to our 20th Anniversary Sponsor