Trail Sponsorship

Content Image

Sponsor
The Trail

The Trail Conservancy has several sponsorship opportunities throughout the year. Companies, individuals, businesses, and foundations can sponsor an event, programming, ecological restoration, or capital projects. Trail Sponsorships help to support, protect, enhance, and connect the Ann and Roy Butler Hike-and-Bike Trail at Lady Bird Lake for the benefit of all.

Questions?

Event Sponsorship Opportunities

Earth Day Jubilee
April 20, 2024

In its second year, Earth Day Jubilee will celebrate the environmental and ecological impact of the Butler Trail as a natural resource to Austin. The event will feature workshops by community partners, resources, unique earth-friendly vendors, food and beverage, and family-friendly entertainment. 

Maudie's Moonlight Margarita Run
June 5, 2024

The 21st Annual Maudie’s Moonlight Margarita Run combines Austin’s favorite things – running and margaritas! The annual fun-run-raiser combines TTC’s profile of active living and having fun. Participants can run, walk, or skip through the 5K race, ending in a celebration with Maudie’s Tex-Mex eats and drinks at the finish line.

Twilight on the Trail
October 27, 2024

The Trail Conservancy’s biggest fundraising event of the year, Twilight on the Trail, is our easygoing take on the traditional gala. The event highlights everything you love about the Butler Trail alongside food and beverage, live and silent auctions, entertainment, and more – all while overlooking the beauty of the Trail itself. Guests celebrate their love of the Trail with a twist on traditional gala attire - “cocktail on top, Trail on bottom.”

The BIG Day in the Dirt
November 15, 2024

Our inaugural BIG Day in the Dirt will take place on Friday, November 15. This special Trail clean-up event offers an opportunity for corporations and employee affinity groups to give back to the community at the beginning of the season of gratitude. Festival season leaves the Trail littered with trash. To ensure the Trail is ready for our planting cycle, corporations come together to help the Trail clean and beautiful for everyone. TTC staff leads the clean-up efforts, providing all necessary tools, equipment, and guidance for a successful and impactful experience.

State of the Trail
Winter TBD

Each year, The Trail Conservancy hosts the annual State of the Trail breakfast celebrating the year’s accomplishments and giving a sneak peek into the projects and programs on the horizon for the coming year. State of the Trail is an invitation-only event for TTC’s donors, members, partners, and community stakeholders.

Programming Sponsorship Opportunities

Music on the Trail
Biannual 6-Week Series

Our Music on the Trail series brings Austin’s most beloved musicians and artists to the Trail for pop-up concerts Wednesday nights at the Rainey Street Trailhead. The series features 6 musicians each spring and fall season (with breaks in both summer and winter due to extreme weather). This program is currently presented by H-E-B, with secondary sponsorship opportunities available.

Arts + Culture

The Arts + Culture Plan for the Butler Trail is a transformative initiative to enrich our community by integrating art and cultural programming into our beloved Trail. This program empowers local artists, amplifies diverse voices, and creates vibrant, inclusive spaces that reflect our city's rich heritage. By contributing to the program, you are not just supporting the beautification of the Trail but investing in a future where art and nature connect people, inspire creativity, and strengthen community bonds.

TrailFit
Monthly

Our free monthly wellness classes feature all ability group workout activities ranging from boot camps, yoga practice, group walks, and more to serve Trail users better. As a sponsor, your company will be included in all promotional messaging, marketing materials, on-site signage, and more at each pop-up event.

EXPLORE Scavenger Hunt

Our Scavenger Hunts are directed toward children and families, encouraging outdoor activity. Participants utilize printable and virtual materials to explore the Butler Trail looking for QR code markers. Prizes are awarded to those completing the hunts. Your name and logo would be included on the printable maps, scavenger hunt landing website pages, marketing materials, and messaging.

Holidays on the Trail

Expanding on our popular Santa on the Trail, The Trail Conservancy will add holiday programming throughout the year with holiday-themed popups at multiple Trail locations. Programming could consist of Santa on the Trail, Trick-or-Treating, and Egg Hunts, to name a few. Popups will include opportunities for people of all ages and abilities to get in the holiday spirit with photo opportunities, music, and activities. As a holiday programming partner, your company will be included in all promotional messaging, marketing materials, on-site signage, and more at each pop-up in the series.

Project Sponsorship Opportunities

Rainey Street Trailhead

Our newest park at Rainey Street connects downtown's growing entertainment district and neighborhood to Lady Bird Lake. The project includes a new seating area, nature play area, neighborhood lawn, a floating dock for water access and native restoration plantings. 

Holly Project

The Trail Conservancy is preparing to implement various elements proposed in PARD’s Holly Shores/Edward Rendon Sr. Park Vision Plan, which designed a vision for revitalized open space that integrates redevelopment of the decommissioned Holly Street Power Plant site with existing open space.
Trail Sponsorship

Questions?